Jan 8, 2019 By: yunews
Dr. Sharon Poczter, chair of the strategy and entrepreneurship department at , in Inc. titled 鈥淭his Fundamental Problem Can Kill Your Startup鈥揌ere's How to Avoid It.鈥
Dr. Poczter noted that 鈥減resented with the everyday existential challenges of a startup鈥攆rom funding to competition鈥攆ounders often overlook one extremely important set of choices for their long-term strategy: organizational design.鈥 Three initial questions can help business owners get a handle on what design their organizations need: 1) Who does what?; 2) How will we coordinate the work?; and 3) Who will report to whom? And these questions need to be asked and answered at the very start-up of the start-up because organizational structure 鈥渋s much more difficult to change retroactively.鈥
She suggested two simple ways to incorporate efficient market elements into a company鈥檚 design. First, 鈥渇lexibility in roles and titles is necessary,鈥 and, second, 鈥渆mployees should be organized into customer, product, or market-focused projects rather than strictly functional groups (such as marketing, finance, and operations), and given the freedom to move between projects.鈥
